The Secret to: Making Your Postcard Campaign Come Alive
June 2nd, 2009
Real Estate Investor Insider Secret #1:
One Simple Way to Make Your Postcard Campaign Come Alive
Okay. So you know that the most effective direct mail campaign involves an address that at least appears to be handwritten and a live stamp – as opposed to preprinted labels.
But did you realize that the message on the back would be monumentally more effective if you could somewhere make it look more personal – with handwriting – as well?
In fact, direct-marketing experience tells us over and over again (yeah, it really does shout at us!) that the most effective campaigns are those that appear to come from the “Mom and Pop” enterprises.
While, as a business owner, you may want to have your firm look professional and polished.That very same look, though, can drive your customers away in a direct-mail campaign. Don’t ask me why. No “expert” has ever given a reason.
Personally, I think it has to do with trust. A “Mom and Pop” firm is more likely to keep its promise and give the average person a fair deal. Besides, slick professional brochures and polished postcards just feel impersonal, which is the direct antithesis of a direct-response mailing.
To highlight the personalization of postcards, many real estate marketers insist that they always hand address their postcards and place a live stamp on them.
But,now, thanks to this clever idea, you can go one step further. What if your potential customers received what appeared to be a “handwritten” post card from you? With a very personal message.
Not only is this an original idea in the area of mailing postcards, it falls right in line with the cardinal suggestions. Your face needn’t fall at the thought of writing each postcard by hand, because you won’t have to.
In fact, right here, right now, while you’re reading this article you can create a message that will totally knock the socks off your customers and have them ringing your phone faster than you can say “I want to buy your house!”
Start by taking a piece of what computer paper – 8 ½ inches by 11 inches. Now fold it in half in one direction – either on the vertical axis or the horizontal. Now fold it again in the opposite direction. When you open it you should have creases that create four equal spaces.
These “spaces” are just about the size of postcards. And that’s exactly what you’re going to use them as – eventually.
Now, grab a black felt-tip pen. Handwrite a quick message that conveys your intent in your mailing in each “postcard space.” It could be as simple as “I want to buy your house. Call me. Ryan.” With your phone number.
Or you could make it look a little more personal and say, “Was passing by, loved your house. Would love to buy it. Interested? Call me.” Put the message on all four “postcard squares.”
Take this to an office supply or duplicating establishment. Have them copy this page on card stock – yellow if you like. Next, address and stamp them.
Send them off! Yes, it’s that easy!
I’m betting it’ll be one of the most effective postcard campaigns you’ve ever created for your real estate investing business!
Get $375.95 worth of custom real estate blogs FREE >>Click Here<< before they are gone!
Posted in Direct Mail Secrets | 
Tags: Antithesis, Average Person, Business Owner, Clever Idea, Direct Mail, Direct Marketing, Direct Response, Fair Deal, Handwriting, Mail Address, Mail Campaign, Mailing Postcards, Personal Message, Personalization, Pop Enterprises, Postcard By Hand, Postcard Campaign, Professional Brochures, Real Estate Investor, Secret 1
October 13th, 2009 11:40 pm
Postcards have been affective for ages and are still today a great asset to any marketing campaign. Whether you are high-tech or no-tech you can and should utilize the cost-effective power of postcard marketing in your marketing arsenal right now.
October 15th, 2009 5:36 am
Postcard marketing is not dead, however, the old way of just sending any old postcard in the name of having to touch the prospect is absolutely the wrong way to think about effective marketing.